TOSH ARAKI

Paw

Sony, 2015

Paw is a concept prototype of IoT device attached to the dog collar. It tracks dog's activity level and eating habit, which allows owners to know more about their dog and keep him in a healthy condition.

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Paw's another unique aspect is to create dog owners social network in vicinity, to help new pet owners to find friends, pet-friendly places, vets and the other services.

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I managed both design R&D team and Sony Tokyo engineering team to conduct UX research, UI design, hardware/software prototyping and video production.

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